Google Grants – Free Advertising for Your Nonprofit

When your work for a nonprofit, you are always looking for free services your organization can take utilize to continue raising awareness and gain supporters for your cause. While many corporations offer services, software and other application to shows support for various nonprofits, Google AdWords may be the most valuable. If your nonprofit isn’t already taking advantage of this service, it’s time to start benefiting from a free AdWords campaign. What Are Google Grants? Simply put, Google Grants offer free in-kind AdWords advertising services to 501(c)(3) nonprofits, up to $10,000 USD worth per month. The AdWords platform offers a streamlined way to get your organization’s story and mission in front of your target audience, increasing visibility, supporters, and donations. AdWords could be a huge boost for your nonprofit. Google has placed a few restrictions on the types of ads created with the free version of AdWords: -Ads must be text-based only, no videos or images -Ads appear only on Google’s search engine results pages -All campaigns must be keyword-targeted - $2.00 USD is your max cost-per-click (CPC) What are AdWords and Why Does Your Nonprofit Need It? Not sure what Google AdWords is? It is a valuable tool that allows

By | 2017-01-04T20:40:42+00:00 April 1st, 2016|Business Advice, Featured, Non-Profit|Comments Off on Google Grants – Free Advertising for Your Nonprofit

The Art of Delegating

Delegating is an overlooked, yet essential skill to master. Its purpose is to enable you to dispose of simpler tasks to free you up to perform tasks that are of greater value to your business. The truth is you probably can do most tasks better and faster than your employees. Delegate it anyway. The better your team does under your leadership, the more successful your business will be. Understand that there is a difference between assigning a task and delegating one.  If there are multiple directives, required check-ins and a significant amount of supervision time, you have merely assigned the task.  This method will cause you to become a choke point and slow down the work process. Remember, people rise or fall to the level of expectation.  Delegate tasks and hold people accountable. Use the four-step delegation process outlined below. THINK IT THROUGH. Clearly define your goals and objectives, assign the tasks and assess progress to ensure you get the end result you want. ASSEMBLE THE TEAM Identify the person(s) who can get the job done. Be sure that they: have the ability to perform the task; understand the project’s overall objective; can complete the task in the allotted timeframe;

By | 2017-01-04T20:40:42+00:00 February 5th, 2016|Business Advice|Comments Off on The Art of Delegating

How to Market Your Business Online

At SocialTrend Internet Solutions, we love to empower our clients to improve their business thru online marketing. Our goal with this article is to provide ideas for any small business owner to get started or expand their online marketing footprint. We hope to educate, inspire and support you in achieving your business goals thru online marketing. We will discuss best practices for your business website, social media tips, how to incorporate blogging into your web presence and the importance of consistency and search engine optimization (SEO). Let’s get started! First, your business must have its own website. This is so critically important – without your own dedicated domain name customers can’t find you or will deduce you are not a legitimate company. According to the Digital Influence Index, 89% of consumers today use the internet as a research tool before making a purchase. Without a website you are missing out on all those new leads! If you have an outdated or poorly built website, make this upgrade a priority. Having a hard to navigate, messy website can be worse than not having one at all if you portray an un-professional brand when new clients visit your site.  Whether you are

By | 2017-01-04T20:40:42+00:00 February 5th, 2016|Business Advice|Comments Off on How to Market Your Business Online

Everything You Wanted to Know About Lighting & Didn’t Know Who to Ask

Did you ever wonder how much money  you would  save with the new type  LED  light bulbs ? Do you ever say – you don’t like them because of their color ? Did you ever try a compact fluorescent bulb but threw it away ?  Do you think you need to call the hazmat squad if you break a bulb ?  Did you ever wonder why you like certain restaurants and places more than others ?  What effect does Light have on human health ? Do you chose light fixture for the appearance & discover you can’t see well ? Well, look no further …. Here are answers to your most asked questions about lighting – every type lighting for every one of your locations. For over 40 years I have worked in the Commercial Lighting industry and have experienced the R-Evolution of the “Light Bulb”.   Regardless of the fixture type  -  the bulb is the source of the illumination, which is why the more you understand about the bulb you choose the more you will be able to design the exact right lighting you want and need for all your uses. First , to look at your lighting needs

By | 2017-01-04T20:40:42+00:00 February 5th, 2016|Business Advice|Comments Off on Everything You Wanted to Know About Lighting & Didn’t Know Who to Ask

Are You a Good Negotiator?

To become an effective negotiator requires constant practice in “negotiation thinking”.  It is a daily discipline, not an ability that can be left dormant in normal times and tapped at will in an emergency.  Nor is there such a thing as a line of ready-made, packaged negotiation strategies waiting to be picked off the supermarket shelf. Negotiation is simply the logical extension of one’s usual communication process.  Done well, it derives from long-term philosophy, not short-term expediencies.  In a very real sense, it represents the expression of an attitude about one’s life. _____Paraphrased from The Mind of the Strategist (1982) by Kenichi Ohmae If you think about it, we use negotiation in various ways almost every day, from conflict resolution and dealing with customers or vendors, to attempting lower your cable bill or buying a house.  Just remember that basic principles of negotiation are the same and that even the most skilled and experienced negotiators will feel discomfort when negotiating.  The only difference is a skilled negotiator has learned to recognize, and suppress, the outward signs of these feelings. The first thing you need to ask yourself is what are you worth?  What do you bring to the table?  Is

By | 2017-01-04T20:40:42+00:00 January 29th, 2016|Business Advice|Comments Off on Are You a Good Negotiator?
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